Written by sports guru- Wallace Muya:
The championship was founded in 1955 then being referred to as European champions club or better said as European Club. Later in 1992 the same championships were rebranded as UEFA Champions League.
The number of teams in the tournament are 32 in the group stages. It is one of the most prestigious tournaments in the globe and the most prestigious club competition in European football, played by the national league champions and, for some nations, one or more runners-up of the strongest UEFA national associations.
The league is organized by Union of European Football Association (UEFA) and the tournament is contested by top division European clubs. The coveted annual tournament is a culmination of all individual European countries leagues
The pre-1992 competition was initially a straight knockout tournament open only to the champion club of each country. During the 1990s, which is the new format it was expanded, it’s now incorporating a round-robin group stage to include clubs that finished runner-up of some nations’ top-level league.
Out of the many clubs in Europe, one has won the most and that is Real Madrid. The club has won 12 times including its first five seasons.
Cumilatevely Spanish clubs have won the most followed by English teams and then Italian clubs. The competition has been won by a total of 22 different clubs, 12 of which have won it more than once branding the tournament as one of most competitive in the world.
Just like other competitions like Olympics, FIFA World Cup games, advertisers are given a priority so as to market their products and services. When the Champions League was created in 1992, it was unanimously decided that a maximum of eight companies should be allowed to sponsor the event, with each corporation being allocated four advertising boards around the perimeter of the pitch where the game is being played as well as logo placement at pre- and post-match interviews and a certain number of tickets to each match. This is believed to be the fair most of the competition.